Product

Product design is a strong point of focus in the work and career of Jake Messing. His work in apparel, and the fashion and skateboard industry are covered in other sections of the site to make room for his corporate product design. This work spans from OEM fusions to full ODM product design requiring open toolings, and entirely new ways of printing and manufacturing. The corporate side includes extensive work in sporting goods whereas the creative director and lead designer for AND1 Basketball, David Ortiz Baseball, Umbro Soccer, and a number of other sporting goods brands. Jake Messing has also been designing and tooling his own insoles for over a decade, which led to more product design in footwear. Other areas vary from audio, and tech to extensive ODM design of hydration. To site one example, over 25 million of Jake’s AND1 Basketballs have sold internationally over the last decade, effectively transforming it to the number three ranked brand globally along with the other industry leaders such as Wilson and Spalding. It should also be noted that all sporting goods designed by Jake Messing feature his original artwork, from paintings to drawings, and handmade graphics. He also created many of the printing and manufacturing processes in collaboration with the factory technicians to achieve these effects.